How to Make Your Annual Trophies Unique Year After Year

Hosting an annual awards ceremony shouldn’t be about creating new traditions just for the sake of it. Here’s why annual awards ceremonies are so worthwhile:

• Recognition – a recurring ceremony shows that your organisation consistently celebrates achievement, helping to build credibility and create a strong team culture that genuinely values success.
• Tradition – annual awards gather momentum, and the longer they run, the more prestige builds around them. Your winners aren’t just taking home a trophy, they’re becoming part of a growing legacy.
• Progress – a yearly ceremony becomes a marker of achievement for internal schemes or industry awards. It encourages your entrants to reflect on the past year and aim higher for the coming year.

2) Alter the Shape

Want to be a bit more adventurous with your trophies? If your brand guidelines allow for some creativity, you could try out a new shape each year but keep the print the same. This gives you a fresh and exciting trophy look without losing that sense of consistency.

One year, your trophies could take on a rocket-theme; the next, an under-the-sea concept. Our in-house designers excel at translating your brand elements into new, distinctive forms that still feel like “you”. 

3) Break the Brand

Instead of using your entire logo in the design, we can deconstruct it. This could involve pulling out different motifs, shapes, or forms to build a fresh design that will wow your audience each year.

A perfect example of this is the UEA Innovation Prize trophies. We built these trophies around the “starburst” shape, tucking it between the E and A in their logo. It’s still recognisable as UEA, but with a unique twist!